Kody Pedersen

Copywriter | Content Strategist | Copy Editor

Grounded in journalism and content strategy, elevated by creative instinct and commitment to craft

Targeted marketing strategies, including persona development, customer journey mapping, and content calendars

Short- and long-form content, including website copy, paid media, emails, landing pages, thought leadership articles, whitepapers, and more

Engaging content that informs and entertains the reader as much as it does the search engines

Concise copy that informs the newcomer, entices the customer, and rewards the loyal member

Thought leadership blog post ghostwritten for Location3 CEO and President Alex Porter

As part of a B2B content strategy, this whitepaper details how digital marketing supports the growth of franchise businesses.

Content strategy and execution for the release of Location3's proprietary digital marketing platform, LOCALACT

Thought leadership blog post ghostwritten for Location3 CEO and President Alex Porter

Brand storytelling and SEO copywriting as part of an award-winning website refresh for Karsh Hagan, a Denver-based ad agency

Email content strategy and copy that increased qualified leads and reengaged existing or inactive LOCALACT clients

Informative SEO blog post detailing savings products that can help customers during periods of high interest rates

Sponsored content that highlights expansion features with a strong creative voice that informs and entertains

Video, landing page, and press release detailing the $233 million, 200,000 square-foot expansion of the CCC

Video and accompanying script detailing the University of Colorado's vision for the future of its Boulder campus

Landing page and email copy for Physis, an aspirational minimalist shoe brand

Social media branding for one of the fastest growing coffee stops in the country that encourages customers to Be Amazing

Video and accompanying script introducing kits for the Colorado Rapids as part of the team's New Day mental health initiative

As part of a long-term SEO strategy, informative blog post that compares options for managing debt.

Feature on Autumn Rivera, Colorado's 2022 Teacher of the Year, for Communique, the official news publication of UCCS

Feature on poet and Pikes Peak Laureate, Ashley Cornelius, for Communique, the official news publication of UCCS

Iowa State University
B.S. Journalism & Mass Communication
B.A. English