01 — Project details
Our aim was to raise awareness of the Colorado Convention Center expansion, a $233 million project designed to attract and accomodate the biggest conferences and conventions in the world.
I worked with the Visit Denver team to develop and write video ads, press releases, and landing pages to inform and entice conference planners to consider the Colorado Convention Center for their next big event.
02 — Creative process
I worked with our agency team and Visit Denver to write a variety of content products in line with the campaign title, "Business as Unusual," a nod to Denver's collective quirk that makes it a destination for travelers across the world.
Landing Page
A compelling headline, accurate and informative copy, and a simple call to action that drives qualified leads
Sponsored Content
Fun, engaging copy inspired by the press release and colored by a distinct voice that informs and entertains
