Progressive Insurance | SEO State Pages

01 — Project details

As part of Progressive’s broader SEO and acquisition strategy, I produced more than 100 state-specific insurance pages targeting users actively searching for coverage in their region.

My role included writing and editing location-tailored content for auto, boat, RV, and motorcycle insurance, ensuring alignment with both user intent and Progressive’s brand voice.

02 — Process

Working cross-functionally with SEO analysts, legal stakeholders, and product owners, I optimized each page for organic visibility, clarity, and conversion—balancing compliance requirements with accessible, user-first language.

These updates supported internal linking strategies, improved readability, and contributed to Progressive’s ongoing efforts to capture qualified traffic in high-intent markets.