Colorado Rapids | New Day Kit Reveal

New Day Kit Reveal Script

Maybe things aren’t going your way.

Sometimes you just don’t feel like yourself.

And hey, that’s OK.

Shed the silence.

Shed the stigma.

You are not alone.

And tomorrow is a new day.

01 — Project details

Our aim was to use the release of the Colorado Rapids community kit to bring awareness to the mental health struggles impacting Coloradans.

02 — Creative process

With the help of the creative team, I conceptualized the t-shirt theme as a way to build anticipation for the kit release. I wrote the script, keeping it short and punchy to ensure the audience's focus was on the shirts and actors.