LOCALACT Email Strategy

01 — Project details

Our aim was to design and implement an email content strategy that attracted new prospects, introduced the LOCALACT brand and services, and reengaged inactive clients

02 — Creative process

• We built strategic automated email sequences that aligned with buyer personas and their path to purchase.

• We used personalization to tailor content and build trust.

• We crafted email messaging that positioned the LOCALACT team as an authoritative marketing expert and friendly partner.

• We used varied email formats to drive engagement and conversions.

• We tested subject lines, body copy, and calls to action to optimize performance.

Subject: Ready to get serious about local marketing?

Preview: Transform local searchers into loyal customers with LOCALACT.

As part of a brand awareness sequence, this introductory email uses an inspirational tone to attract potential new prospects. It also presents an aspirational and lyrical message that delivers the LOCALACT tagline, "Everything is Local."

We present two calls-to-action. The first is located above the fold and offers the recipient a simple way to learn more about the product on the LOCALACT website. The second is located at the end of the email after two value props. If the recipient is farther along in their path to purchase, they can schedule a free demo.

To complete the sequence, we followed up with emails centered on success stories, digital marketing education, and promotional offers.

Subject: Review [Redacted]'s Success with LOCALACT Today!

Preview: Schedule your performance report for deeper insights today.

As part of an existing client sequence, this retention email uses personalization and data to increase engagement and potential upsale to an existing client.

We used our existing data to show how LOCALACT was directly improving the client's local marketing efforts. This copy was designed to build trust and excitement in the LOCALACT product while offering an opportunity to receive customized content in the form of a performance report.

To complete the sequence, we followed up with emails centered on product updates and advanced digital marketing education.

Subject: Maximize Local Reach: Get Your Free Marketing Audit Now!

Preview: Discover how to enhance your local marketing strategy today.

As part of an inactive client sequence, this reactivation email uses personalization and a collaborative tone to build trust and reengage an existing client.

We knew it was important to cut to the chase, so we wrote copy that clearly stated what's in it for them. Through bolded copy and a bulleted list, the recipient isn't left guessing. They're able to claim their free audit directly from the email and get started with LOCALACT again.

To complete the sequence, we followed up with emails centered on new benefits, success stories, and a call for review.