University of Colorado Boulder| Campus of the Future

01 — Project details

In an effort to inform and inspire its donors, students, and local community, CU Boulder tasked our team with producing a video detailing its 10-year Campus Master Plan.

Campus of the Future Script

For nearly 150 years, the University of Colorado Boulder has been Colorado’s world-class institution for education, research, and collaboration.

Our vision and commitment to furthering the public good have made CU Boulder the heart and soul of the Boulder community.

It’s a position that we don’t take for granted. And a responsibility that we cherish.

As our institution evolves, it requires a dynamic reimagining – one that supports innovation, diversity, and campus character.

With input from the CU Boulder community, and in concert with ongoing campus initiatives, we are working to address today’s challenges with a thoughtful eye to the future.

It’s a future that prioritizes attainable, high-quality housing for all CU Boulder students. So that more Buffs can live and play where they already work and study.

It’s a future with fast, frequent, and reliable transportation that safely connects faculty, students, and staff to all of our campuses.

A future with thoughtful spaces for students to develop new connections and build meaningful communities. 

As a world-class education and research institution, we embrace our role in addressing climate change on a local and global scale.

We understand that there is no time like the present to establish a more efficient transit service. A more walkable campus. A commitment to clean energy and environmentally friendly infrastructure. 

With sustainable planning, we’ll strengthen our community’s resilience to the effects of climate change..

CU Boulder is dedicated to preserving the character of our beautiful and vibrant campus.

And we recognize the opportunity for enhancements that nurture a community of collaboration and respect.

Our university and the city of Boulder are deeply bonded. With thoughtful and collaborative action toward our shared values in diversity, accessibility, sustainability and excellence, we envision a Boulder community that is stronger than ever before—together.

Most of all, we’ll continue to support our faculty, students, and staff with state-of-the-art resources in education and research.

So they have every opportunity to make new discoveries, experience big breakthroughs and take on the challenges of tomorrow.

Because the campus of the future is already here. And we can’t wait to share it with you.

02 — Creative process

Working with the CU marketing team, multiple art directors, graphics specialists, and voice actors, I wanted to write a script that didn't overwhelm the process or final product.

First, the script informs the viewer by supporting the graphics and video. Second, it sets up the voice actor for success with consistent pacing and rhythm. Finally, it packs emotional punch with an appeal to history, pride, and enthusiasm.

Through a rewarding collaborative process, our team produced a professional video that supports the CU Boulder administration and website.

Kody Pedersen

Denver, CO | (515) 249-6741 | kody.pedersen@gmail.com

© Kody Pedersen, 2023