Kody Pedersen

Content Strategist & SEO Copy Lead

Intro

I execute content for enterprise brands like Progressive and Discover, owning SEO strategy, long-form editorial, UX copy, and performance optimization.

Content Strategy

Audience-driven content strategy, including persona development, journey mapping, information architecture, and editorial planning designed to support SEO and UX goals.

SEO Content

High-intent SEO and long-form editorial content built to rank, inform, and convert across enterprise websites, blogs, and resource hubs.

UX & Product Copy

UX-focused copy for complex products, including navigation, page-level messaging, and supporting content that improves clarity, usability, and task completion.

Performance & Lifecycle Messaging

Performance-oriented messaging across landing pages, emails, and campaigns supporting acquisition, activation, and ongoing engagement.

Featured Work

Progressive Insurance | SEO State Pages

Led SEO content for 100+ state insurance pages, balancing regulatory accuracy, UX clarity, and national search performance.

Discover Personal Loans | SEO Content Strategy

Developed high-intent SEO content translating complex personal finance topics into clear, conversion-ready editorial.

LOCALACT | B2B SaaS Content Strategy

Owned content strategy and execution for a B2B SaaS product launch, defining positioning and long-form adoption content.

Selected Work

University of Colorado Colorado Springs | UCCS Alum Named Colorado Teacher of the Year

Feature profile for UCCS highlighting a 2022 Colorado Teacher of the Year and the impact of her work.

Pinnacle Bank | The Right Time to Save

SEO-driven editorial content explaining savings options for consumers navigating high-interest rate environments.

Forbes | The Impact Of AI On The Future Of The Digital Agency

Ghostwritten thought leadership examining how AI is reshaping agency strategy, services, and operations.

Location3 | Marketing for the Franchising Lifecycle

B2B whitepaper outlining how digital marketing supports growth across the franchise lifecycle.

Location3 | Competitor Keyword Bidding on Trial

Thought leadership analyzing legal and competitive considerations in search keyword bidding.

Visit Denver | Colorado Convention Center Expansion Highlights: Big and Small

Sponsored content showcasing the scope and impact of Denver’s convention center expansion.

Work experience

Self Employed (2020—current)	Content Stategist & Copy Lead
Karsh Hagan (2021—2023)	Digital Copywriter
Location3 Media (2015—2020)	Content & Marketing Manager
Cedar Rapids Gazette (2014—15)	Copy Editor

Education

Iowa State University
B.S. Journalism & Mass Communication
B.A. English